Why Human-Grade Ingredients Matter

The Difference Starts with the Ingredients

The front of a package tells you what a dog treat promises. The ingredient list tells you what you’re actually feeding your dog. At D.O.G., we start with human-grade ingredients selected for quality, safety and nutritional value.

Because better treats start with better ingredients.

 

What Does Human-Grade Mean?

Human-grade is more than a description of ingredient quality. For a finished pet product to be represented as human-grade, its ingredients and handling must meet applicable requirements for human food throughout the manufacturing process. For pet parents, it comes down to a simple question:

What standards are behind the ingredients in my dog’s treats?

 

Recognizable Ingredients. Clear Purpose.

We believe ingredient lists should be easy to understand.

D.O.G. starts with real proteins such as turkey, chicken, beef heart and beef liver, along with organic sweet potatoes, fruits and other thoughtfully selected ingredients. Our Pure Meat Fillets™ contain a single protein. Our Organic Sweet Potato Treats contain one ingredient: organic California sweet potato.

Every ingredient should have a reason for being there.

 

What We Leave Out Matters. 

Quality isn’t only about what goes into a treat. It’s also about what doesn’t need to be there. We avoid unnecessary fillers, artificial colors, artificial preservatives and unnecessary additives.

Use what the treat needs. Leave out what it doesn’t.

 

More Than Human-Grade

Ingredient quality is only part of the story. Where ingredients come from, who supplies them and how they’re handled matter, too. That’s why human-grade ingredients work alongside D.O.G.’s commitment to Source

 

Verification™ and Transparency.

We want to know what’s behind every ingredient—and give you greater confidence in what you’re feeding your dog.

 

A Simple Standard

Our approach comes down to one question:

Would we feel good giving this to our own dogs?

That standard guides the ingredients we choose and the products we make.

Better Ingredients. Better Treats. Better Dogs.